Writing about Ascend?

Fact sheet

Product

Ascend Fitness — gamified workout + nutrition tracker

Founder

Sam Wilson (solo)

HQ

Auckland, New Zealand

Founded

2026

Platforms

iOS, Android, Web (PWA)

AI engine

Claude Sonnet 4.6 (Anthropic) + on-device next-set model

Pricing

Free core · Ascend Club NZ$12.99/mo or NZ$119/yr · Family NZ$19.99/mo

Status

Public beta on TestFlight + Play Store internal track

Funding

Bootstrapped — no VC, no employees

Privacy

No ad SDKs, no data brokers, full export + delete

Logos

SVG preferred. Don't recolour the wordmark.

• Favicon (SVG)

  Mark only — black on transparent

• Favicon — dark (SVG)

  For light backgrounds

• OG card (PNG, 1200×630)

  Default social preview

• Hero mountain (PNG)

  Marketing hero — credit not required

Founder bio

Sam Wilson is the solo founder of Ascend Fitness, building from Auckland, New Zealand. Background in full-stack TypeScript + React Native + AI integration. No VC, no team — every line of code, design decision, and customer email comes from one person. Sam is reachable at [email protected] for interviews, podcast appearances, or quotes.

More: /about

Boilerplate

Ascend Fitness is a gamified workout + nutrition tracker that turns every
rep, run, meal, and water log into elevation on a real mountain. Built solo
in Auckland, New Zealand. Free for core tracking; NZ$12.99/mo for the AI
coach, mountain leagues, and adaptive macros. No ad SDKs, no data brokers,
full data export. iOS + Android + web. Currently in public beta.

Common questions